As the face of an RV rental company, you are sure to have a myriad of ideas for trip itineraries. While it is a lovely bonus to share these with your customer in person, it’s an excellent idea to put this knowledge online. Not only will it boost your SEO and drive more renters your way, but it will also allow your renters to get your ideas when they need them (chances are they’re so excited about their upcoming trip that they may not retain much of your suggestions at the moment of departure).
Here are a couple of tools you can use to create trip recommendations and create customer loyalty.
Write a regular blog to capture your RV audience. You could share one unique trip suggestion weekly or even to map out an itinerary. Make sure to share your blog posts on social media to engage with a larger audience. A couple great free blogging platforms to investigate are Blogger.com (owned by Google) and Medium.
Survey Monkey is a wonderful free software tool that allows you to develop tailor made questionnaires. They can be either distributed by email or integrated into your website, a process which you should be able to do yourself. Customers will have different expectations of what they want out of their RV road trip, so an itinerary is not a one size fits all. Creating a survey with specific questions about trip preferences will allow you to target each customer individually.
An example might be a multiple-choice question regarding the type of scenery a customer likes to see, such as ocean views or lush forestry. The idea is that once you collate your data from each response, you can tailor an itinerary for the client. This is customer service at its most awesomeness.
Mailchimp is a free newsletter development tool, that allows even the most graphically challenged to create great e-marketing materials. Through Mailchimp, you can create a newsletter with trip suggestions, and deliver it directly to your customer’s email inbox. This is a good option if you want to become more of constant presence in your customer’s life.
The added benefit is that you can get a lot of information from Mailchimp reports in order to understand what your customers are clicking on and interested in. The collective benefit of using these online marketing tools is that your brand stays alive within the customer a lot longer than your verbal recommendations do and you will find them recommending you more readily to their friends and colleagues.
For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.