social media rv rentals

    New social media platforms are constantly appearing. Their rapid evolution can give the sense that they are temporary, but the truth is they can be powerful as business-building tools. Each platform has a different role to play in digital marketing. The merit of each platform is contingent on your company’s resources as well as the RV rentals you’re marketing. Some will hold greater value than others. While it may seem that some forms of social media may not serve your product directly, they can be business masterminds in disguise.

    Social Media rv dealerships

    Instagram is a visual social media platform built around the ability to share photos (and recently, instant video as it works to compete with Snapchat). Instagram is synonymous with delicious meals, cute puppies, and stunning destinations. What if your RV dealership’s Instagram feed focused on amazing destinations that your renters could visit in a rented RV? Before they take their trip, you could ask them to follow you to get ideas. You wouldn’t even need to include the RV itself if you didn’t have the photos. Beautiful nature, incredible landscapes and stunning sunsets would suffice. This is a method of selling the RV dream in an easy, connected way. Use hashtags to help curious Instagrammers find you. As they look at your feed, they will see your website or RV listing at the top. Clicking through to your site, they can browse your RV collection and perhaps even make a booking. This will all happen because they caught sight of some wonderful pictures that took them on a sensory journey.

    social media and rv dealerships

    Pinterest, like Instagram, is driven by images. The difference with Pinterest is that you can create a mood board by pinning your RV listings alongside places of interest. It’s actually more effective to juxtapose different ideas next to each other as you can create some RV road trip inspiration by bringing together many different ideas. Tapping into established RV brands on Pinterest can also help you find armchair travelers who have been dreaming of taking a trip and are ready to be inspired by your RV rentals. Make sure to include links back to your website.

    social media rv dealership

    Facebook is the most ubiquitous social media platform in the world, and that is its power. Create a page, then invite your contacts to like your page. Share posts on other Facebook forums and engage with your followers. Create a compelling call to action and include your contact number and a link to your website. If someone accesses your Facebook page from a mobile device, they can call you straight away.  This ease of purchase is what travelers seek out. Facebook is hitting the high notes with user friendliness.

    social media rv rental

    The common denominator with social media platforms is that they open you up to an audience that a website alone cannot tap into. To find a website, someone has to be searching for it. Social media finds people who might not even realize that they wanted to be found.

    Social media is a rapidly growing area of digital marketing, and it can be hard to keep all of the channels moving at once. Hootsuite or Buffer are platforms that allow you to manage multiple different social mediums. But maybe that’s for another day.

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    For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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    fleet management software Wheelbase

    You’ve probably seen how nervous first time renters are when they arrive at your office. For people who have never driven a Class A or even a Class C, getting acclimated to driving a big rig while understanding the new terrain of rental expectations can feel overwhelming. To reach a new set of customers online and close the deal fast, follow these simple steps.

    Clarity

    The more you can be transparent around cost, the better. RV renters often fear of hidden charges. Using Wheelbase can help. We work to identify all associated costs ahead of time and flag potential costs down the track. fleet managementWheelbase also offers a very clear policy for insurance. It’s easy to understand and allows the customer to feel confident in what it offers them.

    Mileage

    It’s a good idea to be open about each RV’s mileage and history. In fact, you could display these details on your rental listing. This could help to mitigate fear surrounding the mechanical state of the RV. It’s comforting for a new RV renter to know that there is roadside assistance like Coach-Net offered, so make sure to let your renter how to make their trip worry-free.

    Cancellation

    It is preferable for your RV renter to have full awareness around your cancellation policies. A good cancellation policy can result in more converted inquiries. It provides RV renters with a safety net that they usually don’t even end up using.

    Ongoing Support

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    photo by Highways Agency

    It’s a nice touch to offer your customer ongoing support in preparation of their trip. Let them know that you can help with trip planning ideas or share online resources to help them get excited about stops along the way. Knowing that they have an expert who can help out with planning is very reassuring, particularly given it can be quite intimidating to drive an unfamiliar vehicle.Make sure that you let potential renters, esp first time renters, know that this kind of service is something that you do as a company. It will improve your reviews and, in turn, bring you more renters via SEO.

    Open Door Policy

    When initially discussing a potential rental with a client, make sure to open the conversation, either digitally or over the phone, to their question. Allow yourself to address any of their concerns. Be sure to give confident, polished information, so that they can build trust in your business, and hopefully make the booking.

    Road Test

    Another valuable selling tool is to offer your customer a road test. If the intimidation around renting is to do with driving the RV itself, letting first time renters know that you can help them with a little test drive can alleviate customers concern. It is also a really great value add to your service, showing that you have that extra time for your customer.

    fleet management wheelbase

    The test drive can get you places when it comes to business-building.

    fleet managementFor more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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    We want to make your life easier and your business more profitable. Last week we told you about add-ons by vehicle, easier consigned booking and more. This week we’re releasing enhancements to allow you to customize your checkout experience and to help you with your owner payouts.


    Drag and Drop Calendar Reservations

    You can now switch around reservations by clicking and dragging vehicles on your calendar to your desired dates.


    Smoother, Easier Owner Payouts

    We improved our owner payouts to make them as smooth and easy as possible. In the past, you’d be required to set up your payout settings per reservation.

    wheelbasepro software fleet management

    We now apply your payout settings automatically, so new payout reports will always be up-to-date with your newest settings.


    Personalized Confirmation and Checkout Pages 

    You can now add your logo and customize the background image used on your renter’s booking confirmation pages during checkout.

    wheelbase software fleet management

    Wheelbase software rv rental


    Customized Insurance and Roadside Assistance Settings

    If you enable this new setting in your dashboard, your renter will be able to select an insurance plan on checkout or provide their own binder. If you don’t enable it, your renter will not be able to select their own plan or opt out of insurance to provide their own binder.

    wheelbase rv fleet management
    This same functionality works for roadside assistance. If you enable the new setting, your renters can add roadside themselves or opt out of Coach-Net and add their own.


    Easy Contact with Renter When Reservation is Cancelled

    You can now notify your renter and explain your reasons when you need to cancel a reservation.

    Wheelbase rv rental software


    Miscellaneous

    • We’ve also made it possible for renters to enter their destination during checkout in order to auto-calculate your vehicle’s round trip distance. We then surface that information in your dashboard on the reservation.
    • We fixed an issue where the newest messages weren’t always showing up on the top of your inbox.

    If you see any bugs in our software, please report them to Wheelbase Integrations Support Manager Eric Liddle. You can reach Eric by email or on the phone at 415-906-6046.

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    Online advertising campaigns can make a big difference to your bottom line and help you reach entirely new groups of potential customers interested in your rentals. If you’ve never worked with targeted advertising before, the most important thing to remember is that you will be experimenting, learning, and then optimizing as you go in order to get the most from your investment.

    Start with Google Adwords

    wheelbase rv rental software

    Google AdWords is a large marketing suite of tools that allows you to choose from many forms of advertising. The premise is simple: Each time someone clicks on your strategically created advertisement you are charged a fee. Google AdWords is a great way to grow your online presence, but it can be very costly if you use it on an ongoing basis without testing as you go and optimizing your campaigns to bring you the highest number of  paying customers possible.

    The two biggest categories of ads within Google AdWords are keyword search ads, which are shown based on a user’s search phrase or word within the Google platform and partner network. Display ads are the second bucket. They can be either images, text, or both, and it’s a good idea to have a variety, for reasons we’ll be getting into later in this post.

    Set Up Your Account

    Set up an AdWords account using a gmail address. If you don’t have a gmail address yet, you can create one for free. Here’s a step-by-step guideline to account creation. Once you’ve created your account, you add credit to it to get started with your first campaign. Then it’s time to start creating your ad.

    Keyword Search versus Display Advertising

    Keyword search ads are text only and made up of a headline, a brief description, and a limited character count. In addition to writing your text, you’ll need to make some decisions about where you want your ad to appear. Should your ad appear on Google only or do you want to widen the pool of potential renters to include people searching on sources like Bing, Yahoo, Ask.com and DuckDuckGo? What about the devices your potential customers are using. Do you think they are searching on desktops (including laptops), phones, or tablets?

    When you’re ready to write your keyword search, you need to remember that you’re competing with a vast amount of businesses in similar industries. The words you choose must be highly targeted. One place to start is long tail keywords. Long tail keywords are phrases that your target audience might be searching for like “good model of RV to rent” or “best RV for Yellowstone.”

    wheelbase rv software
    Choosing long tail keywords instead of common phrases reduces the competition–since Adwords works on an auction model–increases the real buyers, thinning out window shoppers and lowering the price. Keep in mind this will also lower the reach as fewer people will be searching for these specific phrases. Make sure to set daily caps so that you don’t overspend before you get any results.

     Setting Up Display Advertising

    Display advertising is another pay-per-click advertising service that allows you to target potential RV renters. In the case of display advertising, you have the ability to include imagery as well as text to make your ad pop. Display ads appear on websites that are using the Google ad network to monetize their sites. Because of the variety of sites involved in the network, making sure that you upload different versions and sizes of ads will help ensure that you don’t miss out on an opportunity for an impression. Sites integrate Google Ads differently, and if someone is visiting a website on a specific device, you want make sure you have the right ad size to be able to serve them.

    As with keyword search advertising, you are able to choose your own level of targeting when setting up your ads. You can go with a broad geography or get as specific as certain websites (for example, if you have a huge dealership you might want to appear on GoRVing, knowing that your renters are spending time researching trips there.) Google will also give you suggestions based on the content of your site, though it’s important to bear in mind that a suggestion doesn’t mean your ad will be displayed. The display advertising is on the auction model, just as the keyword search ads are. Your bid plays an important role. This is why focusing on conversion rate and the things you can control like imagery, call to action, and testing is so crucial.

    Choosing Imagery

    Since you are competing for eyeballs in this space, anything that sets you apart is going to be of benefit. Experiment with color and shade.

    fleet management softwareWriting a Great Call to Action

    You need to compel the user to take an action or you risk being ignored. Grab your browsers attention by offering something unique and experimenting with your call to action line. What about trying a discount for first time renters? This is a good way to draw in new business, that will potentially turn into repeat business. Or what about seasonality? Discounts for the holidays can set you apart and help you feel timely in relation to your competitors. When it comes to calls out action, like all of Google AdWords advertising, testing is everying. Which line is better: “Find out more” or “Start your adventure”? The truth is you won’t know until you test.

    Testing Your Ad

    When it comes to creating ads, test, test, test. Button colors, backgrounds, calls to action, headlines, including text on image versus below image, the integration of logo versus no logo. The only thing you have to remember: just test one thing at a time. The only way you can learn from the testing you do is to test each element separately.

    One Goal at a Time

    A common mistake that business owners make is that they create campaigns that try to do too much. For example, a single keyword search campaign made up of phrases, exact matches and broad terms might lack results altogether. Most importantly, it will be hard to obtain accurate reporting from campaign like this. Instead, divide this work into three campaigns with clearly defined goals. You can then see which one was of most benefit to your objectives at the end.

    Kickstart your online presence

    Google AdWords is an awesome way to kick start your online presence, but the real future objective is to create organic growth. To do that, you’ll need to start sharing the knowledge you’ve gained with your future renters, who are are interested in it. Creating great content on an ongoing basis is the best way to get seen online (and it’s free if you do it yourself). Collecting great reviews from your customers for your site. Encouraging renters to review you on Yelp and elsewhere will drive ongoing traffic to your business. If you have international potential customers, try to get them to review your business in their native language. Those reviews will be indexed and new renters from those other countries will find you through other language versions of Google.

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    For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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    wheelbase rv rental management

    At Wheelbase, our goal is to make your life easier and your business more profitable. Last week we told you about our incredible new partnership with Coach-Net. This week we’re releasing a series of software enhancements to help you manage your consigned vehicles, visualize your utilization by using an embeddable calendar, and process payments more quickly (using cash if desired).

    Custom Add-Ons by Individual Vehicle

    Up until now, you’ve only been able to apply add-ons to the vehicle type (Example: BBQ’s for all Class A’s). But with this change, you can now create add-ons on the individual vehicle level. (Example: A telescope on your 2016 Jayco Greyhawk 33).

    rv dealership software

    To create an add-on on an individual vehicle, click the vehicles tab, choose the vehicle you want to customize, and then click the Add-ons tab. From there, you can create your own add-on, pricing it as you go.


    Easier Consigned Owner Reservations

    In the past, you created a regular reservation with your owner’s information. But now you can navigate to their vehicle and create the reservation with the owner information automatically sync’ed. When that reservation appears on your calendar, it will be yellow.

    consigned-owner-reservations

    Also in this release, on your consigned owner’s payouts page, we have now included connected bank information.


    Embeddable Availability Calendar

    To incorporate an availability calendar for your dealership’s website, get in touch with customer support, who can set it up.

    RV dealership software


    Improved dealer complete reservation

    Minor improvements to the checkout flow for faster credit card processing.

    new-checkout-flow


    Checkout vehicle info/photos

    rv dealership software

    Also in this release: Cash Security Deposits

    You now have the option to collect your security deposit in cash. Keep track of all of your transactions in one easy place.

    rv daelership software

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    It’s a lot easier to run an RV rental company in a balmy spot with perpetual summer. Florida, Southern California, Arizona and Texas are the perfect hubs for industry giants. What about RV rental companies located in more seasonal locales? Areas where there are huge summer booms but downtime in falls and wintertimes? A shortage of renters can mean your fleet may sit idle.

    There are a couple of big things you can do to help your rentals pick up a bit. None of them are going to be a miracle cure for getting your entire fleet back on the road, but by using these ideas, you may be able to rent out more RV units during the off season then you ever have before.

    Rethink Off-Season

    rv dealer software wheelbase

    It starts by realizing that there are as many ways to RV as there are people on the road. If you can conceive of it, you can reach people. What about sharing itinerary ideas for an RV ski trip? Creating a survey and sending it to people who have rented to you soliciting ideas for Oct-Feb?

    While the late fall and winter may not be an obvious time for RV vacations in the Midwest, it might be a great time to rent an RV for a big family gathering. Or a house renovation. Exploring alternative uses for RVs is another great way to drum up new business.

    Easy, Responsive Pricing

    The best way to maximize profits during the off season is to lower your rental prices. The Wheelbase software allows for special pricing discounts by season or by promotion. Explore discounting your rentals at a substantial sum you might never dream of during the summer. Since this isn’t the summer, it’s the dead of winter, you need to get those vehicles on the road, and the only way to do that is by discount prices. Here’s an idea: from November 1st until March 1st, lower your prices across the board by 30%, 40% or maybe even 50%. Let your renters know about the seasonal discount.

    wheelbase rv rental software

    For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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    rv dealership software

    Just two weeks ago, Wheelbase finalized a powerful new partnership with Coach-Net, the brand icon and industry-leader in 24/7 roadside assistance. Headquartered in Dallas, Texas, Coach-Net operates the highest quality roadside service serving motorhome renters through a vast network of 40,000 Service Providers and 15,000 Service locations in the U.S. and Canada.With the Wheelbase and Coach-Net partnership, both domestic and international renters from over 120 countries can enjoy 24/7 technical and emergency support with no contract or monthly payment required.

    The Coach-Net RV Vacation Care Plan now offered within the Wheelbase software encompasses roadside assistance and much, much more.

    What’s Included

    Roadside Help

    • Unlimited Towing
    • Unlimited Lockout Assistance
    • Flat Tire Assistance
    • Emergency Fluids Delivery
    • Battery Boost
    • Mobile Mechanic for mechanical issues like broken slide-outs or pneumatic leveling jacks
    • RVs are serviced from within the system of 15,000 service location partners and 40,000 service provider partners in the US and Canada.

    Unparalleled 24/7 Technical Phone Support Line

    RVDA-trained technicians from major RV manufacturers ready to answer any question from “I’m only getting cold water in my shower, how do I fix it?” to:

    • How to get retracting slide rooms to work
    • How to use leveling jacks
    • How to operate my awning
    • How to connect my power
    • How to operate my RV appliances
    • How to find a service facility

    Concierge Planning and Research Services 

    Catered to RV travel needs, the Coach-net concierge helps renters on the go. From reserving a spot in an RV park to locating ATMs to making a reservation in a restaurant, this service is acts as a reliable pocket travel agent. The Coach-Net mobile app for iOS or Android makes help available with the click of one button.


    Where to Find Roadside Assistance in Your Dashboard

    roadside_assistance_720

    Adding roadside assistance to a rental is as simple as tapping the “enable roadside assistance” button and then confirming the information that will populate the form.

    roadside-animated

    All support calls are recorded. Recordings can be forwarded to you upon request.


    Happy Thanksgiving!

    thanksgiving RV rentals


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    For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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    When you run an RV rental company, the front office admin person is the face of your company. For any company that customers visit in person, the front office personnel are the first impression the general public will make when they walk through your doors.

    rv rental company

    That makes the hiring decision a vitally important one, and making a mistake could have devastating impact on your RV rental business and the future of your company. Finding the right front office administrative pro is not always an easy task, but with so much on the line it is important to make the choice carefully.RV rental company front desk

    When it comes time to hire a new front office administrative person, the best place to start might be right under your nose. You obviously need to hire someone with an intimate knowledge of the RV industry, so why not start with the local RV campground?

    Placing flyers and help wanted ads on the campground bulletin board and spreading the word among the campers can be a great way to find a qualified person to fill your vacancy. Even if the people you reach out to are not suitable for the administrative position, they may know someone who is.

    Front desk RV rental company

    Advertising in magazines aimed at the RV industry is another great way to find qualified administrative office people for your rental company. Whether you go old school and advertise in a traditional RV magazine or take the modern approach with their online equivalents, you will be reaching a highly targeted audience of enthusiasts with a firsthand knowledge of your industry and its requirements.

    RV rental No matter where you start your search, it is important to interview carefully and ultimately make the right selection. Hiring a front office administrative staff person for an RV rental company means finding someone with industry expertise. The selection process may take a bit longer than usual, but finding the right candidate is worth the wait.

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    For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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    Life is busy and packed with routines. Eager travelers are always seeking new ways to escape their own ruts. The internet has made it possible for vacation seekers and RV rental companies to unite like never before. By using the right approach, you can benefit from the human desire for novelty and find new renters by marketing great city destinations, even if your RV rental office is tens to hundreds of miles away.

    Start with Research

    rv rental software

    When it comes to research, the key is to find a unique angle on your customer’s destination city. This will help you catch the attention of prospective customers. A city’s history can reach a wide variety of potential travelers. Learning how cities came to be uncovers colorful stories that contributes to what cities are today.  Whatever your method, seek out a city’s hidden gems so you can highlight them in your marketing campaign.

    Basic Google searches will pull many of the more obvious tried and true attractions a city has to offer, but remember that your business will get all of the views if you hype up the road less traveled. Focus your thinking and then search accordingly. Use the recommendation of RV renters who are coming back from trips to populate your marketing as well. If you are trying to attract eager vacationers to visit the Southwest, highlight attractions such as Native American sites, cowboy cookout events, or other activities that will make visitors feel like they are truly experiencing the destination city.

    Search Engine Optimization is Important, too.

    market rv renters

    SEO, or Search Engine Optimization, is essential for promoting your RV rental company. This is how people find you, and where your leads come from online. When it comes to marketing a destination city for your renters, make sure that you use specific terms and detailed language about your area to help your website be an SEO rich destination for both rv rentals plus city vacations. Those words are how search engines like Google filter relevant information in every web search that is conducted.

    What about Maps?to Share RV Trip Recommendations and

    Create custom itineraries with maps made by Google My Maps, and help your renters have the time of their lives without getting lost in the process.

     

    A good marketing campaign can make even the most run of the mill city seem like the hot spot for a relaxing vacation. If you are trying to attract more attention to your RV rental company, exploit its best kept secrets and make it feel like a mystery place that everyone needs to visit.

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    For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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    We’ve pushed so many updates since our last product post that it’s nearly impossible to list them all. Instead, we’re sharing three of the most important recent improvements. We enhance our product directly as a result of user feedback. Thanks to everyone who helps us shape Wheelbase every day with your insight and experience. Keep your feedback coming!

    Consigned Owner Support

    With this change, we’ve made it even easier to manage your consigned fleet. You’ll no longer have to toil over paperwork to figure when and how much to pay your owners. You’ll be able to do everything through your Wheelbase dashboard with ease including:

    • Assign owner splits (as well as add on splits).
    • Manage and approve monthly statements.

    fleet management

    Here’s how it works:

    Simply login to your Wheelbase dashboard, select a vehicle, and select Vehicle Owner.

    From here, enter your owner’s profile details (including bank account information). This is where you’ll be able to create % splits for everything and generate the statements you need with the click of a button.

    Print out statements as you need them or once a month to easily keep track of your consigned owner payouts and profits.

    Customizable Checkout Questions

    Need to know if a renter wants a vehicle delivered? Is this a special-case rental, like a big music festival, where specialized pricing might be involved? Would you like to know details about your renters’ pets?

    Wheelbase now allows you to add customized questions to your personalized checkout flow so you can get the answers you need to all of your questions.rv rental software

    How to set up your own questions today:

    Click Account Settings in your Wheelbase dashboard. Select “Checkout Questions.”

    This is where you enter your new questions. You’ll see your renters answers on your quote and on the righthand side of the reservation detail page.

    Percentage based add-ons

    Not all fees are based on flat rates. Sometimes you need to base your fees off the total amount of the booking, for example.

    In the past this sort of add-on fee could be tricky. You’d have to figure out your % amount manually, then enter it. Then, if anything changed with your booking, you would need to re-calculate.

    In our pursuit of giving you the simplest, easiest experience, we’ve removed the need for manual calculation. Simply specify your add-on to be either a % base or set charge.

    fleet management

    Here’s how it works:

    Go to “Add Ons” in your dashboard. Select “Add new.” Under charge type select “Percentage based.” Enter your %. Hit save. You’re done!

    You can, of course, edit any of your existing add-ons to switch to % base as well.

    Finally…throw out your old dusty high school calculator.

    fleet management

    See you later, calculator!

    fleet management

    For more ways to move your rental business forward go to www.wheelbasepro.com and schedule a demo today.

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